TAIPEI – Sept. 1, 2014 – Toasted submarine sandwich brand Quiznos kicked off a 10-day trial run at its first store in Taiwan Monday in a bid to take a slice of the country’s fast food market.
The Denver-based chain revealed on its Facebook page that it has launched the 10-day trial run in Taipei’s bustling Xinyi district, not far from the landmark Taipei 101 skyscraper.
The company aims to be a competitor to American chain Subway, which has nearly 140 restaurants across Taiwan.
Founded in 1981, Quiznos is the second-largest submarine sandwich shop chain in North America. It currently has over 2,000 outlets in 40 countries.